Colors
Neutrals
The foundation of most compositions. Click a swatch to copy its hex.
Primary blues
Stronger moments of recognition and emphasis.
Accents
Used sparingly, for contrast, energy and distinction.
Balance
Led by neutrals, with the blues for emphasis and accents in small doses. A guide, not a formula.
Gradients
Radial blooms of one approved hue over offwhite. Saturated for energy, soft for atmosphere.
Saturated
#FF480B
#004FE1
#C78CF5
#304F2E
Soft
#FFC1AD
#CFE1FF
#EBD2FF
#ADEDA9