Logos
The telli mark
Wordmark
The primary logo, mark and lettering together. Use it wherever there is room.
Logomark
The mark on its own, for small spaces and wherever telli is already named.
Favicon & app icon
The mark in a rounded tile, for browser tabs, app icons and avatars.
Charlie
The assistant's own mark: the telli shape with Charlie's eyes, in blue.
Duo
The mark for Duo, the new architecture: flat for print and UI, the tile for app icons.
Usage
A few rules keep the logo consistent everywhere it appears.
Clear space
X is the gap between mark and lettering. Keep at least 2X free on every side of the logo.
Minimum size
Use the wordmark down to 80px wide; below that, switch to the logomark, which works down to 16px.
Wordmark · 80px
Logomark · 16px
Colour
Off black on light grounds, off white on dark ones. Pure black or white only for black-and-white print.
Off black on offwhite
Off white on black
Off white on hero blue
Off black on purple